Book Author: Donald A. Norman
CHAPTER 6: The Design Challenge
Summary
In this chapter about the challenges of design, Norman starts by talking about the process of "hill-climbing". This is the iterative process of improving a product. He then talks about things that hinder evolutionary design such as market competition, the pressure to be distinctive, and the curse of individuality.
Norman then attempts to explain why designers sometimes go astray in their designs. The reasons are: priority given to aesthetics, that designers are not typical users, and also that designers must cater to their users.
Norman also explains that every user is unique, which adds to the complexity of creating one product.
He then talks about two bad things designers tend to do: one is adding too many features into a product, and the other is making things too complex.
In the last portion of the book, Norman talks about computers, and their design.
CHAPTER 6: The Design Challenge
Summary
In this chapter about the challenges of design, Norman starts by talking about the process of "hill-climbing". This is the iterative process of improving a product. He then talks about things that hinder evolutionary design such as market competition, the pressure to be distinctive, and the curse of individuality.
Norman then attempts to explain why designers sometimes go astray in their designs. The reasons are: priority given to aesthetics, that designers are not typical users, and also that designers must cater to their users.
Norman also explains that every user is unique, which adds to the complexity of creating one product.
He then talks about two bad things designers tend to do: one is adding too many features into a product, and the other is making things too complex.
In the last portion of the book, Norman talks about computers, and their design.
Discussion
I liked the comments from Norman about computers, as it directly relates to this class. It's interesting to read his comments which are from about 20 years ago. I think most tech companies today do exactly what Norman wants, focus on user experience.
I liked the comments from Norman about computers, as it directly relates to this class. It's interesting to read his comments which are from about 20 years ago. I think most tech companies today do exactly what Norman wants, focus on user experience.
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